Hey There Marketing Students! Wondering what to study for our first exam? Well here are my recommended over all other videos for you to study. Good luck on the exam!

The 4Ps of Marketing Explained

Key Success Factors

SWOT Analysis Explained

4E Framework

Competitive Strategies

PEST Analysis

Types of Marketing You See

Needs vs Wants vs Demands

Marketing Myopia

Sustainable Competitive Advantage

SCA = Locational Advantage

How to Maintain Customer Loyalty (Customer Focused SCA)

Types of Customer Relationship Groups  (Butterflies, Strangers, True Friends, Barnacles)

Ansoff Matrix

5 Forces Analysis

GE Matrix

Social Media Overall

Traditional Media vs Social Media

CPM/CPA/CPC/Negotiated Ad Rates on Websites

Dynamic Pricing

BCG Matrix