Social Media Marketing Project Winter 2020/2021

Social Media Project: Objective: analyze and develop a digital marketing plan for your firm. This includes a yearlong monthly social media plan as well as any other digital or guerilla marketing ideas you may have for the firm.

Format:

• 1.5 Line Spacing, 15-25 pages, Times New Roman font, 12 font size. The page numbers may go farther as you will have example posts, spiral bound
• Title page should include: company name, students’ names, please make it look as professional as you can,
• Title page, table of contents & appendices do not count toward the 15-25 pages, but are required,
• A one page executive summary of the key points should be placed after the table of contents, but before the body of the work.

Required Parts:

• Social Media Marketing Mission Statement: Write out what the firm’s social media mission statement should be.
• SOSTAC Model – explained and developed for the firm’s social media and digital marketing ventures. You can integrate the model throughout the project as many topics fall into the SOSTAC Model.
• Content Strategy – look into what they should be sharing, how they share it, why they share it, what benefits their content could bring,
• Curation Topics – main topics they should be writing about from their core business, side topics they could write about and share content from, and peripheral topics that they could curate from other sources, give them a list of twitter accounts, Facebook feeds, Pinterest, and other social media accounts or websites that they could find  information and posts to share from,
• Online Value Proposition: what are some of the online specific customer value propositions.
• Social Media Plan –
  • cover all social media platforms the firm should use, why they should use that platform,
  • which market segments they should target with each platform
• One year Monthly social media plan –
  • Have a topic for each month, ask the firm if they have different busy seasons, or products/services that sell better at any time of the year. This should influence the topics that you cover in each month,
  • Give one week of social media posts examples for all the platforms you recommend for three different weeks throughout the year, this allows the firm to understand what they should be doing with each platform and how they relate to the monthly or weekly social media plan recommendations,
  • You may want to put the sample posts in the appendix as they will take up a lot of space, or integrate them and make the paper longer
• Give the firm the industry key success factors for two different industries that the firm works in. Give them recommendations on how to do better for each of the industry key success factors.
  • One industry should be the overall industry the firm is in, the other industry could be something to do with social media, for example, YouTube videos industry, Instagram stories industry,
• Determine which Key Performance Indicators would be best for the firm to use & why. This may be a shorter segment.
• Additional Recommendations:
  • New ideas that you have come up with that could help the business,
  • Ideas gained from the in-class group chat,
  • Ideas shared by Mark, any small to large recommendations you can think of that you have not covered before, you may want to group by timeframe, short-term, medium-term, long-term recommendations,

Due Date Information: the final group project is due January 17, 2021 at 11:59pm. Multiple sections of the project you will have done in your homework assignments, therefore if you would like to finish your project earlier you can turn in the assignment any time before January 17, 2021.