BADM 320: Principles of Marketing

University of Illinois at Urbana-Champaign

Spring 2022

Class Location: Foellinger Auditorium                             Instructor: Dr. Mark Wolters

How to Engage with the Instructor:

Email: for questions about the class, badm320questions@gmail.com for the instructor directly, use  mwolter@illinois.edu                                    

Social Media Engagement with the instructor: So you can reach out in a way that is convenient to you.

Twitter: @woltersworld            

Instagram: @woltersworld or @professorwolters

Facebook: facebook.com/professorwolters               YouTube: youtube.com/professorwolters

Website: professorwolters.com select the “Principles of Marketing” tab

Mailbox: 330E Wohlers Hall                   Professor’s Office: 13 Wohlers Hall

Office Hours: Prof. Wolters you can speak with the instructor before class or after class, or we can set up a time to chat virtually as well. Just reach out via email mwolter@illinois.edu to schedule a time.

Course Website and Social Media Sites:

www.professorwolters.com select the Principles of Marketing link to access each topic and set of videos.

www.youtube.com/professorwolters location of summary videos for class topic videos & live Q&A sessions.

www.twitter.com/woltersworld you can communicate with the professor via twitter by writing to @woltersworld  

The course has a Canvas page for grade and announcement posting.

Lecture Times: The course is held from 8:00am to 9:20am on Tuesdays and Thursdays. There will be attendance checks to make sure students are attending the course. Please note that COVID restrictions are fluid and may result in changing of the course layout. These will be announced to the course via Canvas announcements/emails if changes occur. If you are not able to attend the class in person due to not being on campus due to Visa delays or for COVID restrictions please contact the instructor. There are also summary videos for all lectures on www.professorwolters.com. Please note, if you are on campus you are expected to be in class. If you are a student that is unable to be on campus you need to contact the instructor directly at mwolter@illinois.edu.

Email for BADM 320 Questions: badm320questions@gmail.com use this email to send your class questions. Also, if it is a quick answer either the professor or one of the graders will answer your question. Graders answer emails Monday through Friday.

If you have questions about your grade you should contact Prof. Wolters. If it is the end of the semester and you are hoping to get a higher grade, there are extra credit assignments that you can do during the semester to raise your grade 3%. So, the class offers an easy way to boost your grade already.

Course Summary: The idea behind this course is to give students a solid base of marketing knowledge so no matter what area of business their careers take them, whether accountancy, finance, management, supply chain, marketing, advertising, non-profits, they have a firm understanding of the principles of marketing.

Course Learning Outcomes:

• Define the role of marketing in a firm and how it can add value to a firm,
• Give students a brief overview of the main areas of marketing so they will not be lost when discussing marketing among other executives,
• Open students’ eyes to the tricks of the trade of marketing so that they can become better informed consumers.
• Develop an understanding of the processes that companies go through to develop: marketing strategies, new products, pricing models, promotion & advertising strategies.
• Give students a feel for the developing fields of online and social media marketing, 
• Give students of all disciplines a firm base of marketing knowledge that they can use in their future business careers.

Course Materials:

Required: BADM 320: Principles of Marketing Spring 2022. Mark Wolters. Stipes Publishing 2021. This is a physical book that contains all of the slides for the course, practices exams, and attendance sheets. Only Spring 2022 books are acceptable for the attendance grades and assignments. You can buy the book at the Illini Union Bookstore or directly from Stipes Publishing. Please note the face to face class has a physical book. The E-text is for the online version of the class. The link is here: https://buy.stipes.com/products/uiuc-badm-320l-sp22

Required: Canvas login. The new online learning management system for the U of I.

• Announcements will be posted in Canvas in your announcement feed, please note any announcements as this is where any relevant notes or announcements will be placed.
• If you do not have your Canvas announcements set to send you notifications or emails this is not an excuse that will be accepted for missing any assignments or announcements.
• If class changes or exam information is shared on Canvas Announcements it is required for students to know. The professor will not accept “I didn’t see the announcement” as an excuse.

Additional Material for Students Who Would Like More Marketing Information: Marketing by Grewal and Levy, (2019, McGraw-Hill).  

Performance Evaluations:

Exams: There are three exams and one final. The top three exam/final scores will be used to calculate your exam grades, if you are satisfied with your grades after the first three exams, you do not have to take the final. The final is optional. It is only for those who wish to improve their grade, or they are using the final as a make up / conflict exam for missing one of the first three exams. This means the FINAL IS OPTIONAL.

As of publication the university is allowing exams to be taken in person, and the course exams will be held in person. If restrictions change the instructor reserves the right to switch exams from in-person to online exams via Canvas. This is a fluid situation with the university and the final decision will be made in class and via Canvas announcements.

Exam 1: 250 points – 50 multiple choice questions. Date: Thursday February 17^th, students will have 80 minutes to complete the exam. Exam one covers topics 1, 2, 3, & 4. The exam is in class. The conflict is held Monday February 21^st at 8pm on Canvas.

Exam 2: 250 points – 50 multiple choice questions. Date: Thursday March 31st students will have 80 minutes to complete the exam. Exam two covers topics, 5, 6, 7, 8, 9, & 10. The exam is in class. The conflict exam is held Monday April 4^th at 8pm on Canvas.

Exam 3: 250 points – 50 multiple choice questions. Date: Thursday April 28^th in class, students will have 80 minutes to complete the exam once they open the link. Exam three covers topics 11, 12, 13, 14, 15, and 16. The conflict exam is held on Canvas on Monday May 2^nd at 8pm.

Final (optional): 250 points – online exam with 50 multiple choice questions. Date: Date & time to be determined and will be announced to students during the semester. It will follow the same format as the previous three exams. Students will have 80 minutes to complete the exam once they open the link. The final exam will cover material from the entire semester, topics 1-16. You will find the final on Canvas.

Syllabus Quiz: 50 points – online quiz covering important materials from the syllabus. Students will have until noon on February 4th to complete the quiz. The results will be shared after the noon cut off. The syllabus quiz will be available from the first week of class until February 4th. All students will need to complete it on their own at any time until the due date. You will find the quiz on Canvas. I will send out various reminders to do the syllabus quiz, so there are no excuses not to have the syllabus quiz finished before the February 4^th deadline.

Attendance Check Quizzes: 200 points – as the university is moving back to normal, students are asked to be in the classroom again. In order to inspire students to attend classes there will be attendance checks randomly throughout the semester. The attendance sheets can be found in the back of the textbook for the course. After the first exam the instructor will only accept attendance sheets from the Spring 2022 textbook. If you are a student that is not able to return to campus nor are you able attend class in person there will be online versions of the attendance check quizzes that you can fill out and participate in the classroom work. The online attendance quiz options are only available to students with verified proof that they are not allowed to be on campus for the entire semester. The online attendance checks for students that are unable to return to campus will not be used as a substitute for the attendance check quizzes for in-person students.

Grading Scale: Please note the cut offs, the grades are based on 1000 total points possible for the class, not counting possible extra credit that could take you over 1000 points.

A+ (964.5-1000)                          A (924.5-964.4)               A- (894.5-924.4)

B+ (864.5-894.4)                          B (824.5-864.4)               B- (794.5-824.4)

C+ (764.5-794.4)                          C (724.5-764.4)               C+ (694.5-724.4)

D+ (664.5-694.4)           D (624.5-664.4)              D- (594.5-624.4)    F (594.4 and Below)

Students should review their grades on Canvas to ensure that there were no data entry errors when entering your grades. If you note a discrepancy, please write mwolter@illinois.edu about the issue. Note your full name, student number, the grade in question, and relevant information for the discrepancy. Attendance check points and exam points may take up to 10 days to be entered into the system.

Extra Credit Options: 3% or 30 points Maximum – choose one of two options

Write a strategic marketing plan (Max 3% or 30 points depending on quality of work done) for a non-profit or not-for-profit group based in the Champaign-Urbana area or in your home community (think save the planet, help the community, make the world a better place organizations). Your job is to help out organizations that depend greatly on volunteers. You should help them determine their main marketing problems and issues and analyze their market and industry using the tools we learn in class. You should then give them recommendations on how they could improve their marketing and fundraising positions. The non-profit strategic marketing plan extra credit must be turned in to Prof. Wolters (hard copy) as well as emailed to the organizations contact person and cc’d at the same time to Prof. Wolters by noon central standard time April 15^th.

Please use the following strategic marketing tools, SWOT Analysis, develop six Key Success Factors for their industry with recommendations for the firm to achieve them, Ansoff Matrix for growth recommendations and analyze their social media with recommendations. The extra credit project should be 8-12 pages long, 1.5 line spacing, 1-inch margins, times new roman font. The cover page and appendices do not count toward the 8-12 pages.

Participate in up to six (6) SONA Experiments throughout the semester. A link will be sent via Canvas Announcements a few weeks into the semester. Sign up for studies as soon as you see them as there may not be enough studies for all students to get all six experiments. Each experiment that you complete will earn you 0.5% or 5 points added onto your FINAL grade. I will only accept six for extra credit. If you are in another class that also is giving extra credit via SONA experiments you will need to assign your points for each extra credit experiment before reading day at the end of the semester. You can assign points to different classes until reading day. The extra credit points will be assigned after reading day to your Canvas grade sheet, not before as the instructor only receives the total experiment list after reading day. Please note if you skip two experiments you sign up for you will need to petition to be allowed to take further experiments. If you have any questions about the SONA experiments you need to contact the SONA experiment coordinator, as the professor does not have access to the SONA experiments.

There is a maximum of 3% extra credit available (30 points maximum), so you will not receive extra extra credit if you do both the SONA experiments and the save the world project.

Class Schedule: (Subject to Change if deemed necessary by instructor)

Please note, if the University allows for full capacity classrooms the first three exams will be held IN PERSON. As of publication the night scheduled for exams 1, 2, & 3 are set, however it may be held on the next class date following the scheduled exam if the university wants us to do in class exams. This will be discussed in class and announced in class and in announcements. As of publication we are planning for evening exams.

Day	Date	Topic	Topics	Assignment
Tue	Jan 18	Intro to Course – Syllabus	Intro Chapter	Syllabus quiz due by Feb 4th
Thur	Jan 20	Overview of Marketing	Topic 1
Tue	Jan 25	Developing Marketing Strategies	Topic 2
Thur	Jan 27	Developing Marketing Strategies	Topic 2
Tue	Feb 1	Analyzing the Marketing Environment	Topic 3
Thur	Feb 3	Analyzing the Marketing Environment	Topic 3	Syllabus Quiz due by noon February 4th
Tue	Feb 8	Digital Marketing	Topic 4
Thur	Feb 10	Digital Marketing	Topic 4
Tue	Feb 15	Exam Review
Thur	Feb 17	Exam 3 – Topics 1, 2, 3, and 4		Conflict Monday Feb 21
Tue	Feb 22	Consumer Behavior	Topic 5
Thur	Feb 24	Business-to-Business Marketing	Topic 6
Tue	Mar 1	Global Marketing	Topic 7
Thur	Mar 3	Global Marketing	Topic 7
Tue	Mar 8	Segmentation, Targeting, Positioning	Topic 8
Thur	Mar 10	Marketing Research – Online Videos	Topic 9
Tue	Mar 15	SPRING BREAK NO CLASS		NO CLASS
Thur	Mar 17	SPRING BREAK NO CLASS		NO CLASS
Tue	Mar 22	Branding	Topic 10
Thur	Mar 24	Branding	Topic 10
Tue	Mar 29	Exam Review
Thur	Mar 31	Exam 2 – Topics 5, 6, 7, 8, 9, and 10		Conflict on Monday April 4
Tue	Apr 5	New Product Development	Topic 11
Thur	Apr 7	Service Marketing	Topic 12
Tue	Apr 12	Pricing	Topic 13
Thur	Apr 14	Supply Chain Management	Topic 14
Tue	Apr 19	Integrated Marketing Communications & Advertising	Topic 15
Thur	Apr 21	Integrated Marketing Communications & Advertising	Topic 15
Tue	Apr 26	Exam Review
Thur	Apr 28	Exam 3 – Topics 11, 12, 13, 14, and 15.		Conflict exam May 2nd
Tue	May 3	ICES forms & What I wish I knew when I finished College	Bonus	Final Exam time and date To Be Announced

Course Policies: The Instructor has the right to change the syllabus as seen fit to accommodate topics, classes, etc.

Grade Notification: Due to FERPA the Professor is not able to email you or respond by phone to your requests for your current grade standings. If you would like to know where your grade stands on any specific day please contact the professor (mwolter@illinois.edu) about your desire to know your grade and then we can discuss how best to review your grade with social distancing.  

Common Courtesy Policy: Students are expected to show respect towards the other students, faculty and guest speakers in the course. These courtesies include respecting others’ opinions, giving full attention to presenters, acting in a professional manner with respect to external contacts, other students and faculty, also speaking in a low voice if speaking to others in class. If you are a disruption you will be asked to leave and your grade will be marked down 5% of the final grade for each dismissal. Refusal to leave or submit your name will lead to a further 10% decrease of your final grade. Additionally, if you are found to be harassing other students, teaching assistants or the professor, your case will be handed directly over to Dean Dahl. We have had some serious issues in the past and therefore we have a zero-tolerance policy on threats, bullying and harassment.   

Plagiarism and Academic Dishonesty: Please do your own work. If it is found out that you copied, plagiarized, paid someone to do the work for you, used works from previous semesters you will receive a zero (0) on that assignment/exam. Also, if the act is severe further university action may be taken. This is further detailed in the Student Code. (Though I expect nothing but the best from all of you).

Special Accommodations: If you have any condition, such as a physical or learning disability, which will make it difficult for you to carry out the work as outlined above please, notify myself, Mark Wolters during the first week of the course and I will do my best to accommodate you. Requests for special accommodations will require documentation from the Disability Resources and Educational Services (DRES). If you are hearing impaired please let the professor know if you would like a summary text of the YouTube videos relating to course materials. All summary videos for the class have closed captioning. If you would like to take your exam at the DRES testing center you can sign up for any time slot on the day of the exam or the following day.

Enrollment in the Course: I do not have any control over enrollment in this course. If you need information on registering for the course please visit the Business Administration office in 330 Wohlers Hall.

Copyright Protection: The materials presented in class are copyrighted and are not allowed to be photographed, recorded, or any other form of reproduction in order to be sold or re-distributed. If this is found the person/institution that did such selling/re-distribution will be held legally accountable.

Exam Policies:

Exam Questions: The questions on the exam will come from the chapters indicated by the professor. The first three exams are not cumulative; they will only focus on the material covered in the term between exams. The chapters listed in the schedule are a tentative list of what chapters will be covered in each exam, the professor reserves the right to change the chapters covered in the exam if time does not allow for certain materials to be covered. The exams will be multiple choice and taken in class. I will announce the number of questions on the exam in the class preceding the exam (approximately 50 multiple choice questions are typical). The conflict exams will be done in essay format and students will be given 80 minutes to complete the essays.

Exam Preparation: What should I study Professor? Please do not ask me this, I will tell you, “Why Everything Student O’Mine.” So, my recommendations are to read the class notes, watch the summary videos found in the study guides on the Wolters World website, read the cases and chapters and get a good night’s sleep before the exam (and have a healthy breakfast too, and call your parents without asking for money. They will appreciate it and send you money anyway, maybe).

Exam Day Etiquette: Exams 1, 2, and 3 will be held during class. We will begin the exams promptly at 8am and all exams will be collected by 9:20am. If you finish earlier than other students please be quiet and respectful of the students that are still taking the exam and exit as quietly as you can. There will be proctors collecting the exams and you will need your i-Card ID, multiple #2 pencils, an eraser, and yourself. The exams are closed book.

In case of online exams needing to be done: The exam will be available once you open the exam link. Therefore, it is best to have everything ready at your station when you open the exam. If you close your computer it will not reset your timer, your timer is linked to your UIN and Canvas account. So, once you start you have the allotted 8pm to 9:20pm Champaign time regardless of technological issues, timing issues, bathroom breaks. As the exams are done through Canvas there is nothing I can do to give you extra time, so please make sure you are fully prepared once you click the link to the exam. If you stop or decide to take a break your exam will not allow you to pause and the clock will keep going. Also, if you open the exam to look at it the exam time will begin. You are only able to open the exam on one device.

Additionally, please do not cheat on the exam or work with your colleagues on the exam at the same time. You are much smarter than your friends, and therefore do not need their help. Also, if you are caught cheating you will receive a ZERO for the exam and lose 100 points from your attendance points grade.

Once you have submitted your exam you will receive your grade after the exam time is up. If you go over the 9:20pm allowed time, the exam will automatically close at 9:20pm. So, please start your exam as close to 8pm as possible to guarantee you have the entire 80 minutes to work. Also, please make sure you submit your exam in case it does not automatically submit when you finish the last question.

FREQUENTLY ASKED QUESTIONS

What if you miss an exam: if you miss one of the first three exams, we have the optional final exam. The final exam can work as the conflict exam for the first three exams. If you miss more than one of the exams you will need to speak directly with the professor and your academic advisor. We will also have conflict essay exams for Exams 1, 2, and 3. There is no conflict final exam.

What if you miss an attendance quiz: I will be giving a two attendance point bonus for the course. Therefore, if you miss two attendance checks you will still receive 100% of the points. If you attend all classes, you will receive those two attendance checks as bonus points.  

What happens if I miss the syllabus quiz February 4^th due date? Well, then I hate to tell you, you will receive ZERO points for the syllabus quiz. Three weeks seems like a good enough time to answer a few questions that have all the answers on this piece of paper. And let’s be honest, I have sent out a ton of email reminders and mentioned it in class a lot, so you have no excuse.

What if I catch COVID or I have other medical issues that prevents me from taking the usual exams or attendance checks? As COVID can leave people in a very physically deteriorated state this is why this semester I am giving two attendance point bonuses so students have two days they can use as sick days. Also, I am allowing for the dropped exam. This way if a student is sick they do not have to worry about studying while they are ill.

Can I use the two bonus attendance checks and then use a Emergency Dean note to get out of more attendance checks or exams? No, you will need to use one of your two bonus for the missed attendance checks.

Do I need to watch the videos? The summary videos that are available on www.professorwolters.com are there for students to review at their leisure. On the days we have online only lectures, those videos will have the materials covered for that day’s class and the material in those videos are exam question worthy.

How do I talk to the instructor? You can contact Prof. Wolters via email mwolter@illinois.edu or you can contact him via social media (if you feel comfortable doing that) with @woltersworld on twitter and Instagram.

When do we find out our grades on the exams? As we are using Scantron forms for exams it usually means that the professor will receive the exam grades back on the Monday following the exam. And the instructor will put the scores in as promptly as possible once they have the scores.

Is there a curve in the class? No, there is no curve in the class. I have 3% extra credit that you can earn that can boost everyone’s grade if they take advantage of the extra credit opportunities. (see above in the syllabus).

What happens if I am kidnapped by aliens and miss 1/2 of the class and then they drop me back in Champaign and I want to start taking the class gain? I will not drop anyone from the class. You will still be able to do the rest of the exams and quizzes that are available to you. I would also talk to the emergency dean and Unsolved Mysteries as they might find your story pretty cool. This is also true if you by chance skip half of the semester for any non-alien abductions.

What if I start the exam 20 minutes before the exam time ends? Will I still have 80 minutes? No, if you are in person you will have until 9:20am to finish the exam and we have to release the exam room for the next university function. For online exams Canvas will close down the exam and take all the answers you have already submitted at the closing bell. So please start your exam with plenty of time in the three-hour window.

Recommended general syllabus language

Following University policy, all students are required to engage in appropriate behavior to protect the health and safety of the community. Students are also required to follow the campus COVID-19 protocols. 

Students who feel ill must not come to class. In addition, students who test positive for COVID-19 or have had an exposure that requires testing and/or quarantine must not attend class. The University will provide information to the instructor, in a manner that complies with privacy laws, about students in these latter categories. These students are judged to have excused absences for the class period and should contact the instructor via email about making up the work.     

Students who fail to abide by these rules will first be asked to comply; if they refuse, they will be required to leave the classroom immediately. If a student is asked to leave the classroom, the non-compliant student will be judged to have an unexcused absence and reported to the Office for Student Conflict Resolution for disciplinary action. Accumulation of non-compliance complaints against a student may result in dismissal from the University.

Recommended face coverings syllabus language

All students, faculty, staff, and visitors are required to wear face coverings in classrooms and university spaces. This is in accordance with CDC guidance and University policy and expected in this class.

Please refer to the University of Illinois Urbana-Champaign’s COVID-19 website for further information on face coverings. Thank you for respecting all of our well-being so we can learn and interact together productively.

Recommended building access syllabus language

In order to implement COVID-19-related guidelines and policies affecting university operations, instructional faculty members may ask students in the classroom to show their Building Access Status in the Safer Illinois app or the Boarding Pass. Staff members may ask students in university offices to show their Building Access Status in the Safer Illinois app or the Boarding Pass. If the Building Access Status says “Granted,” that means the individual is compliant with the university’s COVID-19 policies—either with a university-approved COVID-19 vaccine or with the on-campus COVID-19 testing program for unvaccinated students.

Students are required to show only the Building Access Screen, which shows compliance without specifying whether it was through COVID-19 vaccination or regular on-campus testing. To protect personal health information, this screen does not say if a person is vaccinated or not. Students are not required to show anyone the screen that displays their vaccination status. No university official, including faculty members, may ask students why they are not vaccinated or any other questions seeking personal health information.