420 Strategic Marketing Review

Dear BADM 420 Students,
I hope you all are enjoying your day. I am writing to send you the online lectures for you to watch instead of our face to face class this Thursday. I am giving you videos reviewing some popular marketing analysis models that you can use in your strategic marketing project. These are models you have had before in BADM 320 and other classes so it is a short review and I will go over more models in class next week. So enjoy a nice Thursday afternoon without me annoying you. Apologies that you have to copy and paste. I am having technical difficulties today for some reason.

SWOT Analysis
https://youtu.be/yIXSSu9H5OM

Porters 5 Forces
https://youtu.be/XuiluvBqDOI

GE Matrix
https://youtu.be/5R9fdg-mXmc

Competitive Strategies
https://youtu.be/uomdehupHfQ

Macro Economic Factors – PEST Analysis
https://youtu.be/ISWWKE9_Eno