When firms have to determine their future plans they need to decide on what areas to focus their resources on. Which products do they keep and which products do they get rid of? Here we learn how to analyze our products, firms, competition, and industry in a strategic way.
What is Marketing Strategy
Sustainable Competitive Advantages
Consumer Excellence
Clients vs Customer Mentality
Long Term loyalty Customers
Share of Customer’s XYZ
Customer Relationship Groups
Operational Excellence
Product Excellence
Locational Excellence
Typical Sustainable Competitive Advantages
Growth Strategies
The Marketing Plan
SWOT Analysis
BCG Matrix
Benchmarking
BHAG
Blue Ocean strategy Explained
Blue Ocean vs Red Ocean Strategy
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