Consumer behavior is weird      

Consumer Decision Making Process        

Universal, Retrieval, Evoked sets – alternative choices             

Evaluation of Alternatives – Decision Heuristics  

Risks related to Information Search        

Purchase           

Post-Purchase – Buyer’s Remorse            

Types of Buying Behavior           

Factors Shaping Consumer Behavior       

What influences consumer behavior      

Clients vs Customer Mentality   

4 Cs of Marketing