What is a product          

Product line breadth & depth    

Types of products          

What is branding           

How branding helps customers & sellers  

        

Branding Policies           

Types of Brands Private label vs Manufacturer labels

Brand Extensions & Brand Dilution         

Brand Equity     

Requirements for a brand strategy         

Steps in Brand Strategy Development  

Brand Promises

Brand Image vs Brand Identity   

Positional Mapping       

Five Basics of Positioning Principles        

How to develop a brand name  

How to protect your brand        

Brand Vision, Brand Promises, the Fixed & Changing Ways of Brands

Types of Packaging & what packaging does for your product