BADM 395: Social Media Marketing University of Illinois at Urbana-Champaign Summer Term 1: 2020 Instructor: Prof. Mark Wolters Email: mwolter@illinois.edu Overview of the Course: This course focuses on the ever-growing area of social media marketing. The course is set up in order to prepare students for the rigors of Read more…
Face to Face & Online Classes Are Not the Same Thing First off, you need to realize that your class was not set up to be an online class, you have prepared a face to face class that has now been switched to an online class, so don’t expect your Read more…
Dear BADM 420 Students, Before I even get started, I just want to say that I hope all of you have returned home and are safe and your families are doing well. I know this is an insane time and whether you are here in Champaign, up in the suburbs, Read more…
Dear BADM 320 Students, Well, it has been quite a tumultuous time since our last meeting on Tuesday March 10th. I really hope everyone got home safe and you are all doing OK. This is our first week of online education and I wanted to make sure we were in Read more…
Hey There Marketing Students! Wondering what to study for our first exam? Well here are my recommended over all other videos for you to study. Good luck on the exam! The 4Ps of Marketing Explained Key Success Factors SWOT Analysis Explained 4E Framework Competitive Strategies PEST Analysis Types of Marketing Read more…
Dear BADM 420 Students, I hope you all are enjoying your day. I am writing to send you the online lectures for you to watch instead of our face to face class this Thursday. I am giving you videos reviewing some popular marketing analysis models that you can use in Read more…
Welcome to BADM 420: Advanced Marketing Management with Mark Wolters. Some important dates. Personal Branding Homework Due: February 13th Strategic Project Due: March 10th Political Marketing Homework Due: March 26th Digital Project Due: April 21st The Syllabus BADM 420: Advanced Marketing Management The University of Illinois at Urbana Champaign Instructor: Read more…
Welcome to a new semester of BADM 320: Principles of Marketing! Here are a few important dates you should know. February 4th: Syllabus Quiz in class February 13th: Exam 1 in class March 31st: Exam 2 in class April 30th: Exam 3 in class And of course the most important Read more…
Exam 2 Study Guide It is time again for our latest exam! This is exam 2 for BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior, Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8: Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Read more…
For Illinois Homecoming 2019 Professor Mark Wolters of the Gies College of Business at The University of Illinois at Urbana-Champaign took over the Instragram stories to show a day in the life of a typical college professor. Here is what he shared… Parking isn’t Always a Problem… Like most universities Read more…