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Welcome to a new semester of BADM 320: Principles of Marketing! Here are a few important dates you should know. February 4th: Syllabus Quiz in class February 13th: Exam 1 in class March 31st: Exam 2 in class April 30th: Exam 3 in class And of course the most important Read more…

Exam 2 Study Guide It is time again for our latest exam! This is exam 2 for BADM 320: Principles of Marketing. The topics covered are: Topic 5: Consumer Behavior, Topic 6: Business to Business Marketing, Topic 7: Global Marketing, Topic 8: Segmentation, Targeting, Positioning, Topic 9: Marketing Research, and Read more…

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