Marketing helps firms do a lot, from developing new products, to determining prices, to decide where to sell, and also how firms can promote their products and services. This topic gives you the basics of marketing so you have a firm grasp of where future topics will take you.

Topic 1: an Introduction to Marketing

What is Marketing ?      

Marketing Misconceptions         

Needs, Wants, & Demands         

What is a Value Proposition       

General types of marketing        

What salespeople get wrong      

Why people really buy stuff        

The 4Ps of Marketing – The Marketing Mix       

The 4Ps of Marketing in a digital sense  

4Ps – Product    

4Ps – Price          

4Ps – Place         

4Ps – Promotion

Value Based Marketing 

Why is Marketing Important      

How to Create & Capture Customers      

Why Marketers Fail       

Marketing Myopia         

Don’t forget to do the quiz!